Founded in Omaha, Nebraska by Jay Donaldson, Don Piece Collection was inspired during a trip with friends, when the need for a truly versatile timepiece became clear. The name “Don Piece” is a creative nod to Donaldson’s own last name, reflecting his personal connection to the brand. Every watch in the collection features the number 5 — symbolizing both the early start of an entrepreneur’s day and the traditional close of the working day: 5 AM and 5 PM.

Since its debut, Don Piece Collection has reached customers across the United States and around the world, earning the attention of celebrities and tastemakers. At its heart, the brand remains committed to its customers — listening, evolving, and perfecting each design to deliver timepieces that combine exceptional performance with timeless style for men and women of substance.