Our Story

Founded in Omaha, Nebraska, by Jay Donaldson, Don Piece Collection was born from a simple idea: create a timepiece versatile enough to complement every moment. The inspiration came during a trip with friends, where Donaldson recognized the need for a watch that could transition effortlessly from business to leisure, day to night.

The name “Don Piece” is a nod to the Donaldson name, making the brand deeply personal from its inception. At the heart of every Don Piece timepiece is the number 5, a signature detail representing the rhythm of ambition: 5 AM, when the entrepreneur’s day often begins, and 5 PM, the traditional close of the working day.

Since its debut, Don Piece Collection has reached customers across the United States and around the world, while gaining recognition among celebrities, entrepreneurs, and tastemakers.

Through every evolution, the mission remains the same: listen to our customers, refine our craft, and create distinctive timepieces that balance versatility, quality, and timeless style.

Don Piece Collection — timepieces for men and women of substance.